One brand, used consistently.

Default to the clean lockup.

In most situations, use the lockup on its own. The tagline version — "Part of Gambit Group Consortium" — is reserved for material that refers to the group or needs the consortium's added credibility. In the tightest spaces, use the mark alone. All variants derive from the designer's master — SVG for print and product, PNG for documents and slides.

Default — use this

Lockup

The Gambit Custody lockup, clean. This is the version to reach for in most situations — site, decks, print, product surfaces.

SVG · PNG

Group & credibility contexts

Lockup with tagline

"Part of Gambit Group Consortium" beneath the lockup. Use only when the material refers to the group, or where the consortium backing adds needed credibility — regulatory submissions, formal partnership material, investor decks.

SVG · PNG

Photos & unknown backgrounds

Badge

Gold lockup on the Navy Blue plate — for photos, light or unpredictable backgrounds where the transparent lockup would not hold.

SVG · PNG

Tightest spaces only

Mark

The interlocked-links mark alone — avatars, favicons and spaces too small for any wordmark.

SVG · PNG

Bank Gothic for the brand. Poppins for the screen.

Brand typeface · Bank Gothic

The logo wordmark and brand-material display face. Bank Gothic is a licensed font — the master AI file and font live with the design team; never substitute a lookalike.

Web display · Poppins 700

Digital assets, held to a higher standard.

Web kicker · Poppins 700 · letterspaced caps

Security & Key Management

Web body · Poppins 400

Segregated, policy-controlled custody with the governance regulated counterparties expect — onboarding, approvals and reporting built for compliance.

Office documents and slides use Calibri as the metric-safe stand-in — Poppins is not installed on most recipients' machines.

How we talk about ourselves.